About The reno Arch
Every bucket list should include a trip to the famous Reno Arch, the neon sign with Reno's slogan: "Biggest Little City in the World." Originally built in 1926, the sign originally read "Reno, Nevada's Transcontinental Highways Exposition" for the 1927 completion of the Lincoln and Victory Highways. Reno citizens voted to keep the arch after the exposition, and held a contest for a new town slogan. G.A. Burns won $100 for his winning entry: "Reno, Biggest Little City in the World." While the Reno Arch has had a rough history, a grass-roots campaign by the community in 1995 lead to the reconstruction of the arch with its slogan on the entrance to Lake Street so it could welcome visitors to downtown Reno. Make sure to go by and take a picture while you're visiting Charles P. Virden, MD for plastic and reconstructive surgery.